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They do not see a bright future for Microsoft. Wall Street sees a bright future for Apple. Apple is now the world’s largest technology company by market capitalisation, and while that doesn’t mean everything, it does hold some significance as it confirms the trend: Microsoft isn’t innovating. Apple has managed to enter new, growing markets, a feat Ballmer has repeatedly failed to accomplish.”Īs a result, Microsoft’s stock value has halved over the past ten years, while Apple’s soared from USD 25 to USD 256. “Professional investors don’t believe Ballmer, and they don’t see bigger profits in Microsoft’s future,” Gassée explains, “Conversely, they bid up Apple’s shares precisely because they think the company will keep growing revenue and profits. Microsoft hasn’t successfully entered a new market in a long time now, and so despite the good profits, Wall Street hasn’t rewarded Microsoft for them.
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Yes, Microsoft is still incredibly profitable, but these profits come mostly from the Windows and Office product offerings. Jean-Louis Gassee provides some very interesting insights into the company’s past ten years. The company is still riding high upon its Windows and Office offerings, but when it comes to new markets, Microsoft hasn’t been as successful. Visit podcastchoices.While Microsoft is indeed incredibly profitable, it’s not going as well as it seems.
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*Subscribe and go to the website full show notes with links *Game Dev Advice Hotline: (224) 484-7733, give a call! She was also profiled in the December 2018 publication Women in Gaming: 100 Professionals of Play, and was most recently honored with the Ambassador Award at the Game Developers Choice Awards at GDC 2020
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Following 13 years at Microsoft, she has consulted on many game and non-game projects for BioWare, Ubisoft, LEGO, Google, Amazon, Facebook, and other companies.
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She is also a professional geographer and corporate strategist who pioneered and specializes in content culturalization. Kate Edwards is a 27+ year veteran and an outspoken, award-winning advocate of the game industry and the Executive Director of the Global Game Jam, as well as the former Executive Director of the International Game Developers Association (IGDA).
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We then wrap up with a challenging situation back on Halo 2, games she’s playing now, how to find online, Mark Twain, not always comparing yourself to others, mentors, and having that creative drive to always get better. We then explore games as human narrative, VR’s challenges, democratized dev tools, Tehran game dev, and the global game community.
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Hear about working on Age of Empires, BioWare projects, the long road left with Diversity and Inclusion, and developer leverage against being exploited. Listen to ideas for those working now, parallel career paths, autonomy, bad managers, and her love for Halo. We reflect on lessons learned over time, marketing yourself, imposter syndrome, networking, finding a mentor strategy, and future meetups. We then talk about consulting for Google, joining then leading the IGDA, Gamergate threats, 50 over 50 list, and mental health advocacy. Hear how being a Cartographer started her career at Microsoft and translated into a new role as a Geopolitical Specialist. Listen to her origin story about arcades, wanting to be an astronaut, Star Wars, going into Industrial Design, and grad school at the HITLab in Seattle. We then talk about her culturalization consulting and public speaking projects keeping her even busier now. We start by discussing COVID-19 totally changing everything for her speaking and traveling work along with the Global Game Jam (recorded before the event). I welcome Kate Edwards, game industry pioneer at Geogrify and Executive Director of the Global Game Jam.
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